Privacy Policy
Effective Date: June 1, 2025 · Launch Lab Indoor Golf, LLC · Atlanta, Georgia
This Privacy Policy explains how Launch Lab Indoor Golf, LLC (“Launch Lab,” “we,” “us,” or “our”) collects, uses, and protects information you provide when you visit our website, book a simulator session, or communicate with us. By using our website or services, you agree to the terms below.
Information We Collect
When you book a session, contact us, or sign up for updates, we may collect:
- —Name, email address, and phone number
- —Payment information (processed securely through our third-party payment processor)
- —Booking details including date, time, and number of guests
- —Your SMS and email consent preferences — recorded separately for service and marketing messages — along with the exact wording shown to you and the timestamp, page, and IP address of your consent
We also collect non-personal information automatically, including browser type, IP address, pages visited, and session duration. We use this data to improve our website and understand how people use it.
How We Use Your Information
We use your information to:
- —Process and confirm your bookings
- —Send you booking confirmations and reminders
- —Communicate promotions, events, and updates (only if you opted in)
- —Respond to questions and provide customer support
- —Improve our services and website experience
SMS and Email Communications
We collect two separate and independent types of text message consent. Agreeing to one never signs you up for the other.
- —Service messages — booking confirmations, session reminders, your door-unlock link, and membership or payment notices. These relate to a reservation or account you already have with us.
- —Marketing messages — promotions, events, and offers. This opt-in is always optional, never pre-checked, and is never a condition of booking, purchase, or membership. Declining it has no effect on your ability to book or on the service messages you receive.
You can opt out of all texts at any time by replying STOP to any message, and reply HELP for help. Message frequency varies. Message and data rates may apply. When you give consent, we record the exact wording you were shown along with the date, time, page, and IP address, and we keep that record as proof of your opt-in. We send SMS through Twilio, which acts only as our delivery provider. We do not share mobile opt-in data or consent with any third parties for marketing purposes. Email preferences are managed separately — unsubscribe from any email, or update everything in your notification preferences.
Cookies and Analytics
Our website uses cookies to improve your experience. We may use analytics tools such as Google Analytics to track page visits and user behavior. You can disable cookies in your browser settings, though some site features may not work as expected.
We also use advertising measurement tools, including the Meta Pixel and Google Ads conversion tracking, to understand which ads lead people to contact us or book. When you submit a form or complete a booking, we may send a one-way encrypted (hashed) version of your email address and name to these platforms so they can match the action to an ad without receiving your actual details. We do not send your phone number to advertising platforms. You can limit this through your browser cookie settings and through your ad settings on those platforms.
How We Protect Your Information
We use reasonable technical and organizational measures to protect your personal information. Payment data is handled entirely by our third-party payment processor and is never stored on our servers. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Sharing Your Information
We do not sell or trade your personal information. We share data only with trusted service providers who help us operate our business, including:
- —Twilio for SMS delivery
- —Our booking and payment platform
- —Analytics providers
- —Advertising platforms — Meta (Facebook and Instagram) and Google — which receive a hashed version of your email address and name to measure ad performance and build audiences. Never your phone number.
Each of these providers is contractually required to keep your information confidential and use it only to perform services on our behalf. Mobile opt-in data and consent are never shared with any third parties for marketing purposes.
Children's Privacy
Our services are not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, contact us and we will delete it promptly.
Your Choices
- —Opt out of all SMS at any time by replying STOP to any message, or reply HELP for help
- —Decline marketing texts while still receiving booking and access messages — the two consents are separate
- —Unsubscribe from email by clicking the link in any email we send
- —Request access to or deletion of your personal information, including your consent records, by contacting us directly
Changes to This Policy
We may update this policy from time to time. When we do, we will post the updated version on this page with a new effective date. Review this page periodically to stay informed.